Digital PR & SEO Outreach Manager
Home Services/Consumer Review Marketplace
c£60k + Bonus + Benefits (private health + mobile bill + wellness cash)
London/Hybrid
This US digital marketing agency launched in 2009, and today encompass businesses across 65+ owned and operated websites, that are focused on the Home Services market (such as Health, Home, Auto, Legal etc) helping brands connect to consumers, so they can buy required services, with confidence.
Launching their UK office in 2022, the agency continues to scale their proprietary assets, whilst continuing to create performance-driven content using thought leadership and panel reviews, partnering with brands to expand their digital channels and add incremental customers.
The core approach to digital marketing is supported by years of success in performance-driven content, media investment management, and conversion rate optimization.
They now require a Digital PR & SEO Outreach Manager to assist in managing up to half a dozen external partners, driving customers/consumers and ultimately conversions/actions/enquiries/sales.
The Role:
This is a role for a real hustler!
Link building outreach is the process of creating valuable links from other websites, by reaching out to people on the Internet and asking them to link back to your site. The goals of outreach link building are to: ?Build brand awareness. Grow your target audience. Boost search engine rankings.
As the only UK Digital PR & SEO Outreach Manager, your day to day will include:
Develop tactics and strategies to successfully acquire brand mentions and links for a variety of niches
You will write SEO content, utilise creative ideas and be able to put together suitable outreach target lists
Strategise, coordinate, build, execute, monitor, report, and analyse link building campaigns for the whole b2b portfolio
Use a wide range of linkbuiding techniques to achieve ranking goals
Conduct research and analysis that will ladder up into great campaigns
Work with the content team to create link-worthy content
To contact and build relationships with other websites and blog owners on behalf of partner clients
To stay abreast of new link building strategies and regularly contribute new tactics and ideas to the team
To communicate effectively and consistently via email, telephone, and social media to optimise your link placement rates
Competitive Analysis
Define linkbuilding KPIs and report on their success
Work with agencies to support your efforts
About You
4+ years in an SEO, Digital PR or Outreach, with at least 2 years of focussed linkbuilding experience
Proven track record of building links for a range of niches
Demonstrates a range of linkbuilding tactics or strategies
Skills in backlink analysis
Experience with linkbuilding tools such as ahrefs, Majestic SEO, Pi Datametrics, Moz
Ability to work with journalists to gain links from national newspapers and magazines
Track record of meeting and exceeding performance targets
Ability to take initiative and manage multiple tasks and projects simultaneously
Design skills desired
You are commercial at heart and excellent at thinking outside of the box to achieve results
You must be naturally driven to win links!
You have worked in a small business/small office previously and thrive being a ‘big fish’ in a small pond
You are proactive and driven and enjoy working to targets.
The Company:
Privately owned, this agency has no debt, and has significant cash to invest! Quite rare in today’s economic climate!
There is no cap on growth, promotions, or the opportunity to own and put your stamp on important projects. Prove your value and you will be rewarded accordingly.
Your teammates have built and sold companies, managed 100s of employees, and run campaigns with Fortune 500 brands. You will be working with some incredibly ambitious, successful peers.
The team has a high bar for excellence, but also a real interest in each other and making work fun.
