Urban Digital Recruitment

Digital Editor- Agriculture, Food Innovation

Published on August 23, 2023

  • Location: West Sussex / Hybrid
  • Type: Permanent
  • Job #346
  • Salary: £48,000

Digital Editor – Agriculture, Food Innovation
West Sussex – hybrid working 1-2 days per week in office
up to £48k

B2B publisher with an enviable heritage seeking an extremely self-motivated and entrepreneurial editor to work on a new launch site within the farming/agricultural & food tech industry!

This brand new site will be providing news on global agri-tech and agri-food innovation, investment and regulation.

An experience editor is therefore required to to take the reins and help drive its content development strategy and associated brand extensions.

Role Overview:

  • Identifying core editorial themes, topics and business-critical insights to make the title stand out from the competition and become a ‘must-read’ for the sector.
  • Delivering high quality daily editorial content in multi-media and written formats
  • Driving the brand’s social media strategy and contribute to reader / registrant growth
  • Proposing new brand extensions and brand development opportunities
  • Build the brand’s editorial authority and visibility in the market.
  • Collaborating with sales, marketing and event managers
  • Edit website copy and commission freelance content where required
  • Develop content and innovation ideas for the site, with a strong focus on multimedia
  • Actively use social media for lead sourcing, content sharing, contact building and audience growth
  • Maintain record of industry contacts and sources in shared editorial database
  • Monitor growth and user engagement of core readership and subscriber base
  • Organise topics / briefs / speakers for potential brand extensions (special editions, online / F2F events, awards, workshops etc.)
  • Moderate at online / F2F events relevant to the site
  • Keep an eye on the competition to pick up on possible areas of threat or opportunity
  • Identify partnership opportunities with regional and global trade associations, industry groups, NGOs.
  • Attend key agri-tech and agri-food industry trade events and conferences
  • Become the ‘face’ of the brand and the ‘go-to’ editorial expert within the industry

Key skills required:

  • Ideally an experienced digital journalist and editor with a track record in the agri-tech and agri-food space
  • B2B editorial experience with a passion for the farming/food space
  • Demonstrable experience of growing a new title / media initiative a major plus
  • Strong business sense with excellent networking and interpersonal skills
  • Equally comfortable delivering written or multimedia content
  • Experience of covering / staying on top of fast-paced, global developments
  • Confident public speaker / moderator
  • Solid knowledge of social media channels
  • Available to work autonomously, but also highly collaborative with other departments

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